Tennis Star Rafael Nadal Promotes Poker In New Television AdvertisementRafa Plays Online Poker On Mobile Phone As Fans Follow |
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One of the biggest international sports superstars, eleven-time Grand Slam champion and tennis icon Rafael Nadal, announced a promotional relationship with online poker giant Poker Stars in June this year.
The man known as “Rafa” is arguably the highest profile athlete ever to promote a poker site, with 11.2 million followers on Facebook and 2.4 million Twitter followers, making him the ninth most followed sports star in the world on social media sites.
Nadal has been actively promoting his deal with PokerStars across the internet in both Spanish and English. He recently posted a link to a behind the scenes look at the making of the commercial, and in less than an hour it received nearly 3,000 likes.
Have you seen my new @pokerstars ad yet? We had lots of fun making it, here the “behind the scenes”, check it out! psta.rs/TYzbq5
— Rafa Nadal (@RafaelNadal) September 12, 2012
While he has been away from the tennis courts in recent months with a knee injury, Nadal has kept busy with his new sponsorship. This week a brand new television advertisement featuring the Spanish star was released, featuring Nadal playing online poker on his mobile phone while throngs of avid fans form around to sweat him as he plays. Check it out below:
Spain only recently began to award licenses for online poker sites to operate, with some companies so eager to enter the new market that they were willing to pay back taxes from prior operations in order to possibly re-enter the market.
Spain has also been the focus of recent brick-and-mortar casino expansion, with Las Vegas Sands announcing that the Spanish capital city of Madrid will be the site of a new, multi- billion dollar “Euro-Vegas” resort.
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