Regulated Online Poker Declines In ItalyNew Statistics From Regulator Shows Fall In Cash And Tournament Spend |
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Online poker continues its decline in Italy.
New statistics for 2012 from regulator AAMS show tournament poker spend fell 37.6 percent to €151.2 million from €256.4 million in 2011.
Cash games, which have only been offered in Italy since July 2012, suffered an even more grisly fate falling every month apart from the first.
Overall cash games declined 61.7 percent since launch.
AAMS said [translated], “In the last months of 2012 expenditure decreased on average by more than 30% [per month], for two reasons: the general decrease in spending on games in Italy, and in poker in Europe, and the end of the “novelty effect”"
However a “novelty effect” of just one month would seem to hide much deeper structural issues such as ring-fencing and high taxes which will contribute to poker’s decline in 2013 unless addressed.
According to AAMS PokerStars has a 43 percent cash game market share in Italy (30 percent in tournaments. Next are bwin – 10 percent in cash games and seven percent in tournaments and Lottomatica with eight percent in both.
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