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Londoners Can Ride With Full Tilt Poker Team

Full Tilt Is Launching a Video Ad Campaign in London's Taxis

by Bob Pajich  |  Published: Nov 01, 2006  |  

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Passengers of certain London taxis will get to ride along with Chris Ferguson

Full Tilt Poker is launching a video ad campaign that will be aired in about 1,000 taxis serving London via the marketing company Cabvision. Cabvision is a new company that broadcasts content to taxi cabs in London.

The videos were created from Full Tilt's existing "Learn from the Pros" series. Each segment is followed by an interactive quiz, and during the broadcast, a ticker letting people know about site bonus will run along the bottom of the screen.

Cabvision broadcasts six channels to London's riders. Passengers can switch channels while riding, and Cabvision claims that more than $1.4 million viewers will see the commercials per month.

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