Poker Business: Golden Gaming, 888, Treasure Island Arrangement Given OKDeal Would Allow Players To Sign Up At Taverns Statewide |
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The Nevada Gaming Control Board gave preliminary approval to a deal between Nevada-based Golden Gaming and Gibraltar-based online poker site 888 Holdings.
The arrangement would allow customers at Golden Gaming’s taverns across the Silver State to sign for online poker accounts for a site run by 888 and Treasure Island — an on-the-Strip casino that has an existing deal with 888.
Golden Gaming has three casinos of its own, and they are in Pahrump.
The deal has been classified as a marketing arrangement.
“This is a good example of new ideas coming to the marketplace,” Gaming Control Board Chairman A.G. Burnett said at the Wednesday hearing, according to the Las Vegas Review-Journal. “It’s an attempt to add further liquidity. I, for one, welcome it.”
888 will also be doing business with Caesars Entertainment Corporation and its storied World Series of Poker brand, but that relationship is not part of the one with Golden Gaming and Treasure Island. Treasure Island has not launched its online poker product yet.
According Nevada law and its gaming regulations, only firms that own brick-and-mortar casinos are allowed to be “operators” of online poker. Firms like 888 are considered “service providers” and manage the back-end of the games.
While Golden Gaming is not involved with the operation of the future poker site between 888 and Treasure Island, it does have its own license to run online poker. Its subsidiary Sartini Synergy Online, LLC received its license for online gaming earlier this year.
The deal with 888 and Treasure Island reportedly would not turn the taverns in online poker hubs. To stress, it’s just a marketing deal, one with revenue sharing.
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