WPT Inks International Agreement with PartyGamingPartyGaming Will Sponsor Shows All Around World |
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World Poker Tour Enterprises (WPTE) today announced that it has signed a multiyear agreement with PartyGaming, owner of PartyPoker, to provided international television sponsorship of the World Poker Tour and the Professional Poker Tour.
The agreement covers shows produced under WPT seasons four, five and six, and PPT seasons one, two and three. Only the first season of the PPT has been filmed.
WPTE had this to say about the deal in a press release: "The agreement helps solidify and expand the international WPT brand through PartyGaming's extensive marketing resources, provides valuable promotional opportunities for WPT's online gaming site and worldpokertour.com, and represents a new revenue stream for WPTE. PartyPoker.com will receive exclusive in-show branded integration and association with the premier brand in televised poker."
The financial terms of the agreement depend upon the number of international territories contracted with, the amount of branded integration within each episode, and the number of episodes aired. PartyGaming has also made certain commitments towards online satellites to tournaments and promoting the WPT Academy at PartyPoker.
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