Social Poker Market Expected To Contract: ReportMarket For Free-Play Poker Will Fall To $156M By 2017 |
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Revenue from social poker gaming, which doesn’t involve real-money deposits or cash-outs, is on the decline, with players moving toward other social casino-style games, according to a report from VentureBeat that cited a new study from SuperData Research.
The research also underscored that social poker play is moving toward mobile.
It is estimated that the social poker market will decline to $156 million by 2017, down from $204 million last year. This year’s estimation is $179 million.
Though the games are free, customers can make purchases to enhance the game play.
The decrease in market size will be caused by monthly active users (MAU) falling to 32 million by 2017, the research found. Last year, there were 57 million monthly active users in the social poker space. Many of these customers play via Facebook.
With 61 percent of the market last year, Zynga Poker is still the dominant player, and so its fortunes greatly influence the overall market, according to the report. Zynga is experiencing a falling player base, even despite redesigning its app last year.
A World Series of Poker branded social poker app from Playtika/Caesars is also a top player in the space and is expected to pass Zynga in mobile this year. Caesars Interactive has already been ahead of Zynga in the overall social casino games market, though.
While Zynga isn’t involved with real-money online poker sites in the United States, Caesars, alongside its partner 888 Holdings, are offering those games in Nevada and New Jersey.
Nevada’s real-money online poker market is worth less than $1 million a month, according to the last data released by Nevada, while New Jersey’s web poker market is around $2 million a month. Nevada just has poker, while the Garden State also has other casino games on the web.
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