Online Gaming: Zynga Poker Launches On SnapchatCompany Looking To Turn Things Around For Social Poker |
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The largest free-play poker app is launching its game on the social media platform Snapchat.
Zynga Poker, which will turn 10 years old this year, announced this week that it now has a Snapchat lens to bring a new look to one of its core products.
The lens is “completely interactive and gives users a fresh way to engage with the world’s largest free-to-play social poker game,” a company spokesperson told Card Player.
“The lens gives each user two ‘hole cards’ and, with a raise of their eyebrows, the user triggers the three flop cards—hopefully earning a winning hand and making it rain cash.”
The San Francisco-based Zynga already has it products on platforms such as Facebook, MySpace, Yahoo, the Apple iPad and iPhone, as well as Android devices.
Zynga Poker is looking for a boost, as revenue declined two percent in 2016 to $104 million. Zynga Poker revenue was once more than $200 million a year.
The poker platform is 19 percent of overall company online gaming revenue, trailing FarmVille (22 percent) and its social slots product (33 percent).
According to PokerScout, Zynga Poker has averaged 38,500 players a day over the past week, about 2.6 times the free play players that real-money leader PokerStars averaged.
It’s been a big year for Snapchat. The so-called camera company had its IPO earlier this month. It was the biggest U.S. IPO since 2014. Snapchat has 158 million active daily users.
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