Zynga Poker Reports $38M In Revenue In Q2Revenue Up More Than 10 Percent Year-Over-Year |
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San Francisco-based Zynga said in early 2017 that “going forward, Zynga Poker will be a top priority for us.” It appears to be making good on that promise.
The firm on Tuesday announced financial results from the second quarter of this year, which included data on poker. Zynga Poker accounted for 23 percent of the social game developer’s $165 million in online game revenue during the quarter, according to a company press release. Poker revenue of nearly $38 million was up more than 10 percent compared to Q2 of 2017.
Those positive results follow revenue being up nearly six percent in Q1 of this year.
Mobile revenue for Zynga Poker was up 19 percent year-over-year and mobile bookings for the game were up 13 percent year-over-year, the company said. Mobile versions of Zynga’s catalog of games now account for 90 percent of total revenue (desktop accounts for just 10 percent).
The growth for Zynga Poker, now 11 years old, was driven by “continued enhancements to in-game features such as Challenges and Jackpots,” the news release said.
Early this year, Zynga announced a partnership with the World Poker Tour. That arrangement will be implemented later this year, according to the company.
“Looking ahead, we are excited to bring players a brand new competitive poker experience through our partnership with the World Poker Tour. Our WPT-themed in-game experience will include a variety of pro-style tournaments with a wide range of stakes and higher in-game payouts. We will begin introducing WPT to Zynga Poker players towards the end of Q3 and expect the feature to steadily ramp with new competitive modes in future quarters.”
“We’re incredibly proud to bring the World Poker Tour to Zynga Poker,” WPT CEO Adam Pliska said at the time the deal was announced. “Zynga has built the largest social poker game, and we are confident their millions of players will enjoy their experience even more.”
It’s been only a handful of years since a significant update to the app that included a new, quicker version of play that Zynga called “jump poker.” The variant, similar to offerings on other poker platforms, allowed players to get a new poker hand immediately after folding.
Around that time in 2015, there were indications that the entire social poker market was contracting. Zynga controlled more than 60 percent of the social poker market then, and its product was struggling. Just a couple of years later, Zynga Poker had a comeback with about $150 million in revenue in 2017, up more than 40 percent compared to 2016.
The entire market for social casino gaming, which includes slots and other Las Vegas-style card games, is estimated to be nearly $5 billion, per research from Eilers & Krejcik Gaming. The rapid growth of revenue from mobile devices shot the entire market up about 20 percent in a recently completed 12-month period. Playtika, a privately held firm that powers a social casino version of the World Series of Poker, reportedly controls more than a quarter of the social casino market. However, it’s not clear what percentage Playtika’s social poker offerings account for.
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