Caesars Entertainment Announces 15-Year Partnership With Las Vegas Raiders StadiumRaiders Make Their First Deal With A Gaming Company Ahead of the Move To Las Vegas |
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The $1.7 billion, 65,000-seat Las Vegas Stadium is set to open for the 2020 NFL season, where it will be the home of the Las Vegas Raiders after the team moves from Oakland. On Thursday, Nov. 1 it was announced that the Raiders have made their first deal with a gaming company. Caesars Entertainment Corporation (NASDAQ: CZR) will be the first founding partner of the Las Vegas Stadium.
“The Raiders are proud to welcome Caesars Entertainment as a founding partner of Las Vegas Stadium,” said Raiders President Marc Badainin a statement. “We are honored to align with a company that shares the Raiders’ values of improving the local community and delivering exceptional customer service in creating this transformative project.”
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CaesarsEnt</a> becomes the first founding partner of the <a href="https://twitter.com/hashtag/LasVegas?src=hash&amp;ref_src=twsrc%5Etfw">#LasVegas</a> Stadium, future home to the <a href="https://twitter.com/Raiders?ref_src=twsrc%5Etfw">
Raiders via an unprecedented 15-year deal. We look forward to bringing the Caesars experience to the fans of #RaiderNation through a variety of stadium events. https://t.co/tzzHAlshFv pic.twitter.com/e7n3HLeSL7— CaesarsEntertainment (@CaesarsEnt) November 1, 2018
The 15-year partnership will see Caesars Entertainment customers and Total Rewards members gain access to exclusive Raiders experiences, which the Caesars press release listed as visits to the “customized Caesars-branded Owners Suite at the 50-yard line, VIP Dinners on the field, training facility events, fantasy camp participation, stadium tours, along with tickets to home games and most stadium events.”
The release also detailed offerings to be hosted by Caesars as a founding partner of the Las Vegas Stadium, including a branded stadium entrance and drop off zone, digital signage, media, radio and print assets in addition to alumni, player and cheerleader appearances.
The NFL has been slow to endorse legal sports betting, but did decide to allow teams to make deals with gaming companies in September of this year. The Dallas Cowboys were the first team to strike such a deal, partnering with Oklahoma’s WinStar World Casino. Caesars made its first deal of this kind with the Baltimore Ravens earlier this month.