Philadelphia Eagles Announce Partnership With Harrah's PhiladelphiaThe Deal Represents A Growing Trend Among Pennsylvania Pro Sports Franchises |
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The Philadelphia Eagles announced a partnership earlier this week with Harrah’s Philadelphia, according to a report from the Philadelphia Business Journal.
It’s the latest of many gambling-based partnerships with professional sports franchises in the state, indicating that the area is fulling embracing the legalization of online gaming and sports betting.
The deal between the city’s NFL franchise and the Chester casino includes in-stadium ads, email and direct mail marketing, and appearances from well-known former Eagles at the casino.
“We each have passionate and loyal fan bases and we look forward to connecting with them in new and innovative ways,” said senior vice president and general manager of Harrah’s Philadelphia, Chris Albrecht, in a statement.
Caesars Entertainment, which owns Harrah’s Philadelphia, inked a deal with the league as a whole at the start of 2019. Caesars’ online poker client, WSOP.com, which is available to players in Nevada, New Jersey, and Delaware, recently leveraged that partnership to run a promotion that will send a few lucky players to the 2020 Super Bowl.
Just a few weeks ago, the Eagles signed a multiyear deal with online gaming operator Unibet. The city’s NBA club announced a partnership with FOX Bet just a few days before the Eagles-Harrah’s deal.
FOX Bet is the online sports betting client of the Stars Group. Their agreement with the Philadelphia 76ers makes the company the first online sportsbook to partner with an NBA team.
Online poker launched in Pennsylvania at the beginning of November and PokerStars is currently the only operator in the Keystone State.
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