IGT Strengthens Sports Betting Business In TN

Las Vegas-based IGT said Wednesday that it launched a sports betting product in the state of Tennessee through a popular operator.

SuperBook Sports turned to IGT to power its online sportsbook. Tennessee is one of more than 30 states in the country with legal sports betting of some kind.

Tennessee marks the fourth state where IGT and SuperBook Sports have teamed up to open an online sportsbook. SuperBook Sports is currently leveraging IGT PlaySports technology to power retail and mobile betting in Colorado, and mobile betting in New Jersey and Arizona.

“Over the last two years, IGT PlaySports has played a strategic role in helping SuperBook Sports engage sports fans across the U.S. and achieve our growth goals,” said Jay Kornegay, SuperBook Executive Vice President. “We’re excited to bring the SuperBook Sports mobile betting app to Tennessee and to introduce players throughout the State to our signature promotions and highly competitive, localized sports betting offering.”

“Given SuperBook Sports’ roots and legacy in Nevada, we’ve had an opportunity to watch the enterprise grow from a single, iconic location in Las Vegas, to a growing multi-state sportsbook operator,” said Joe Asher, IGT President of Sports Betting. “The IGT PlaySports-powered sportsbook that SuperBook Sports created for Tennessee can scale for any market opportunity and evolve in parallel with player preferences and behaviors.”

IGT’s sports betting products and services spans more than 20 U.S. states.

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