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Bally's Corporation Announces New CEO

Robeson Reeves To Take Over As CEO In March

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Bally’s Corporation announced that CEO Lee Fenton will step down and Robeson Reeves, president of the company’s interactive division, will take over as CEO, effective March 31, 2023.

Fenton became CEO of Bally’s on Oct. 1, 2021, following the acquisition of Gamesys Group PLC, where he had been CEO since 2015. Fenton will also step down from Bally’s Board of Directors.

Soo Kim, Chairman of Bally’s Corporation’s Board of Directors, said in a statement: “Lee has led Bally’s through the effective integration of Gamesys, leaving us well-positioned for future growth. During his time, he also established the purpose and values of what is now an integrated Bally’s group. We look forward to building on what Lee has helped develop, and we wish him all the best in his next chapter.”

“I am excited to have Robeson succeed Lee as CEO. Robeson has an extraordinary mind and the drive required to excel as he takes the helm. Robeson has been a member of the Board since the Gamesys acquisition and his appointment represents the Board’s commitment to the development of the very best talent at Bally’s.”

Robeson Reeves, Bally’s incoming CEO, said in a statement: “I am honored to lead Bally’s and grateful for the support and confidence shown in me by my fellow Board members. We are a unique company with a robust core and an extraordinary set of opportunities ahead of us. I look forward to working hard with my executive team and all our teams to take those opportunities and maximize our growth.”

Reeves joined Gamesys in September 2005 and has held several leadership positions since then. Before his current role with Bally Interactive, Reeves served as COO of Gamesys since July 2015, and before that as Gamesys’ Director of Gaming Operations.

Bally’s Corporation owns and manages 15 casinos across 10 states, a horse racetrack in Colorado and has access to OSB licenses in 18 states. It also owns Bally’s Interactive International.

Upon completing the construction of a temporary casino facility in Chicago and a land-based casino near the Nittany Mall in State College, PA, Bally’s will own and/or manage 17 casinos across 11 states.