The Latest Online Casinos Trending In The US

The US online gambling market is undergoing a significant boom in recent years, with the market worth USD 2.5 billion in 2022. With a CAGR of approximately 17% expected between 2023-2032, it’s reasonable to expect a total value of approximately USD 9 billion before the decade is out.

The reason for this is mostly legal, because the demand for online casinos has always been present in the United States. But it’s only in recent years that legislation has been relaxed in favor of games of chance, giving players the option of gambling from their own convenient location, rather than having to book an expensive trip to Las Vegas or Atlantic City.

The industry is fast-paced, extremely competitive, and changes happen quickly, as you would expect in a tech-driven environment. Through a closer inspection of the best casinos on the market, we’ll highlight some of the latest trends in the American online casino industry.

Focus On Perfection

The online casino industry is booming as a whole, that’s true. But that doesn’t mean it’s easy money for operators. The market is vicious and extremely competitive. It’s full-on Darwinism, with only the best surviving.

Brick-and-mortar casinos only have to compete against their geographical neighbors. With online casinos, you’re up against the whole world. That’s why the service is so top-notch across the entire industry, because they have to. The focus on perfection is the only way to survive a cut-throat market.

The latest online casinos in the US all have a few things in common: excellent selection of games, lots of variety, government stamp for legal operation, iron-clad security, and a wide array of deposit options.

Bonus Mania: BetRivers

When it comes to online casinos, one of the main advantages over land-based establishments is the bonuses. They’re always more generous, primarily because the market is ultra competitive (so they want to entice you to sign up), and the overheads are lower compared to brick and mortar.

BetRivers is one of the best casinos when it comes to bonuses, both for new players but also for the established crowd. One of the issues with most online operators is that they’re ultra generous with new players, but eventually ‘forget’ the existing members.

BetRivers doesn’t do this. Yes, the sign-up bonus is one of the best in the market, but what will keep you coming back (other than the great games in their library) is the fact that they take care of existing members.

Renewed Energy: Caesars

It’s an older casino, sir, but it checks out! (Props if you got this pop culture reference.) Caesars has been around for a long time, it’s an established name, and could be resting on its laurels.

Considering it’s made this list, of course, it’s doing anything but that. Caesars has recently launched a brand new online casino, a version 2.0 if you will, giving the old emperor a new lease of life. This relaunch shows just how important it is for even the old dogs of the industry to continue with development and innovation.

What really sets Caesars apart from the competitors is the sheer quantity of high-quality games. We’re talking 800+ titles that are renewed on the regular. You could play a new game every single day and you would still be playing something entirely novel after 2 years.

Games, Games, Games: BetMGM

Okay, we’ve just told you about a casino that has 800+ titles. But that’s not the record, believe it or not. It’s not in the official Guinness World Records or anything, but if they make it into a category, BetMGM is in the running.

Without further ado, here’s their library count: over 1000 games. Mic drop moment, right? We’re not sure anyone has managed to play every single game in their library, but we invite you to try.

The reason BetMGM can offer such a huge selection is the increasing number of legit studios churning out amazing games on the regular. Development companies are opening up all over the world, with developing countries being a big provider of the recent big hits.

The casino is also known for its excellent customer service, which is something that can’t be said for a lot of online businesses. Their staff are known to be very responsive and helpful, should you ever need to get in touch with the casino.

Sports + Casino Heaven: bet365

This is a casino-centric article, but the reason we’re going to include Bet365 is to highlight the recent trend of a full gambling experience offered by casinos. Sports has shown to be a massive market in the United States. With an increasing number of US states legalizing online gambling, companies are focusing on providing customers with what they’re looking for: a cheeky bet on the weekend’s game and a convenient way to play their favorite casino games, all-in-one service.

Bet365 is one of the best on the market when it comes to this type of experience. The company has been around for a long time, so they have their sportsbook setup down. You can even use their in-app stream service to watch the games live (depending on the viewing rights).

Plus, their casino selection is great, too. Sure, you won’t have 1000+ games to choose from like BetMGM, but there is more than enough to keep you going for a while. They also replenish their stock regularly, so you will always see the newest titles.

Looking Beyond 2024

As we’ve seen from the four casinos highlighted here, the online casino industry is far more responsive, fast-moving, and innovative compared to the Las Vegas Strip. It’s clear why the land-based casinos are nervous about the changes, but also why they’re expanding their own online offerings.

Looking ahead, expect AI to also have a major influence on the online casino industry. Imagine the possibilities of AI-driven customer service, even banter like a real dealer on virtual games, and more complicated and layered gaming experience. We can’t say we’re not excited!

*Photo by Freepik

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