Pacific Poker Helps 888 Rebound from UIGEAPacific Poker Revenue up 18 Percent and Active Customers Grow 15 Percent Quarter on Quarter |
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888.com today announced its preliminary results for year-end 2007 with poker, which makes up 38 percent of the business, seeing revenues expand 18 percent to $81 million from $68 million a year earlier.
Active customers in the poker segment grew 15 percent between quarter four 2007 and quarter four 2006.
The company report said, “This growth was driven mainly by the popular Texas hold'em and Omaha ring games, which appeal to a broad spectrum of customers. The attraction of ring games resulted in a 25 percent growth in bet levels compared to 2006. The Group's tournaments benefited from the introduction in June of rebuy and add-on functionality. Poker growth was also driven by the introduction of the white label business model — the launch of Rileys Poker and the Tower Torneos offering.”
This ‘poker network’ development also saw LuckyAcePoker launched, and the company also inaugurated the 888Poker brand in Australia through a heavyweight outdoor campaign in Sydney, focusing on bus and train networks, as well as in national press and magazine activities.
Overall, 888.com’s net gaming revenue was up 36 percent to $213 million from $157 million in 2006, while profit before tax jumped 106 percent to $46 million from $22 million a year earlier.
The company is currently promoting the $3 million-guaranteed World Poker Crown, wherein the winner will walk away with $1 million. Click here for details on how CardPlayerEurope.com readers can qualify for free this Wednesday.
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