PokerStars is World's Stickiest WebsiteResearch Shows Poker Sites Are Among 'Stickiest', with PokerStars at Number One |
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According to research republished on marketing news website ClickZ, the top 10 stickiest brands at home and work in June 2008 include PokerStars.com, FullTiltPoker.com, and PartyPoker.com. Sticky websites are sites which successfully hold their customers attention, and which people want to spend a lot of time on. They are also then among those which have the most return custom.
Topping the entire poll was PokerStars.com with 958,000 unique visits and a massive average of 10 hours and 37 minutes spent per person. Although Full Tilt Poker had 1,429,000 unique visitors, it took fifth place with the average time spent of 7 hours and 19 minutes. PartyPoker was sixth with 563,000 visitors and 4 hours 29 minutes.
The research was undertaken by Nielsen Online, an Internet market research company. The company used a sampling methodology through its panel of Internet users to track brands with the highest number of unique visits, and the average length of these visits.
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