Entraction Poker Revenue up 45 Percent This YearSwedish-Based Poker Network Shows Strong Growth in First Half of 2009 |
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Entraction network, the publicly quoted Swedish poker network which is home to popular online poker rooms such as DevilfishPoker.com, today announced net sales for poker up 45 percent in the first half of 2009.
This strong growth trend continues from the first quarter of 2009.
Poker net sales for turnkey partners, defined as rake less cashback and bonuses, for the first half year amounted to SEK159.4 million (€15.4 million), compared to SEK110.3 million a year earlier, an increase of 45 percent.
Poker net sales amounted to SEK75.0 million for the second quarter 2009 compared to SEK51.9 million for the same period in 2008, an increase of 44 percent.
Rake from integrated partners does not appear in the net sales figure, but is reported as a royalty income.
Royalty income for the first half year totalled SEK18.0 million compared to SEK8.4 million in the first half of 2008, an increase of 113 percent. The increase is mainly attributable to new partners, the company said.
Royalty income was up 109 percent to SEK8.9 million in the second quarter from SEK4.3 million in the second quarter of 2008.
The company is expanding overseas and plans to launch its Italian network in spring 2010.
Entraction recently signed an agreement with Sportingbet. Under the agreement, Entraction will supply poker software and access to its poker network. The agreement applies to specific selected markets.
It is also currently running the popular and successful European Masters of Poker tour which finishes up in Malta in late September.