Bodog Opens Press Office in LondonNew London-Based Press Office Headed By Bodog’s New Global PR Director |
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Bodog is further expanding with its new press office which is now open on Tottenham Court Road in London.
Bodog founder Calvin Ayre said, “London is the business centre of the gaming industry and so it makes sense to position our global press office there. Equally this way we can now look to provide the media with one point of contact for all inquiries about the Bodog brand. I would also like to stress the new office’s close proximity to Spearmint Rhino is nothing more than a happy coincidence!”
The office will be run by former European head of PR at Everest, Ed Pownall, as he takes his new role of Global Public Relations Director at Bodog.
Pownall’s background features his involvement in the launch of Blue Square, and also the launch of The Rank Group’s online bingo and casino sectors, plus former employment at SkyBet and Jackpotjoy.com.
Pownall said, “From PR perspective working for Bodog represents a huge challenge but also an unrestricted creativity few other companies can offer. On a personal level the brand stands for entertainment at every level of the business – both internally and customer facing – and I am excited about the ‘work hard, play hard’ attitude the company has built itself on.”
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