New Diet Pepsi Commercial Stars Three Poker GreatsThe Can of Diet Pepsi Whips Their Behinds, Of Course |
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What do Jackie Chan, P. Diddy, Jay Mohr, and poker players Scotty Nguyen, Daniel Negreanu, and Phil Hellmuth have in common?
They all have cashed checks written by Pepsi.
The three popular poker players are coming to a small screen near you in Diet Pepsi's latest commercial that has Mohr playing the blue can's cocky agent, recommending it to take roles that are seemingly out of its league.
Because Diet Pepsi is so good, it always succeeds.
The new Diet Pepsi commercial, staring Negreanu, Nguyen, Hellmuth, and a bright-blue can of Diet Pepsi, starts airing this week.
It's one of the three current spots that has the Diet Pepsi can staring as a celebrity in its own right. First, it "acted" across from Chan in an action movie. Then, the Diet Pepsi can helped cut a hit song with P. Diddy.
"Poker is incredibly popular and we're always looking to associate our brands with what is exciting and topical in pop culture," said Nicole Bradley, public relations manager for Pepsi-Cola North America. "The players featured in the commercial are a few of the most recognizable figures in poker and they truly add to the authenticity of the spot.
When the new commercial starts, Mohr says to his client, the can, while shuffling a deck of cards, "Championship poker is huge right now, as your agent, I say you do it. Cut."
In the next scene, as fast jazz music plays underneath, the commercial shows a closeup of something that is rarely seen in tournament poker, Negreanu sweating. He eyeballs the equally sweaty can of Diet Pepsi, and asks it, "What you got, blue boy?"
The can turns over K Q. The crowd gasps and Negreanu flinches as the can catches a flush on the river.
And then its run begins. We get to watch the poker pros squirm as, over and over, the Diet Pepsi can sucks out improbable beat after beat, until all the chips are sitting in front of Mohr back in the boardroom, where the commercial started.
"I guess you do play poker," Mohr says to his client at the end, stacking a huge pile of chips in front of him.