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Cash Game Players Fall 18 Percent at 888 Poker

Weak Trading Update For January to May At 888 Reflects “Industry-Wide” Trends Company Says

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888 poker cash game players down 18 percent in first five months of 2010888.com, owner of Pacific Poker, today issued a weak trading update for the period January to May 2010 saying daily average ring (cash) game players fell 18 percent.

The update indicated that “management believes that this decline reflects industry-wide trends.”

The company also said revenue had also been affected by the weakness of the euro against the US dollar, the currency in which it reports.

It is expected that the forthcoming move into the newly liberalised French market will also negatively impact trading in the short-to-medium term as the company increases marketing spend in order to launch the business and gain market share.

Poker revenue in the business-to-consumer unit fell 15 percent to $12 million in the first quarter of 2010.