PartyGaming and Danske Spil Launch Online Poker

PartyGaming has announced today that it has signed a five-year deal with Danske Spil, one of Europe’s largest gaming and betting companies.

The agreement will now see PartyGaming provide the organisation with an online gaming platform for poker and casino games in Denmark. The terms of the agreement have yet to be finalised.

Jim Ryan, Chief Executive Officer of PartyGaming, said, “This is a landmark B2B deal for PartyGaming and validates our strategy to become a leading provider of B2B services to both corporates and governments around the world. Danske Spil is widely recognised as one of Europe’s leading gambling businesses, one that is pre-eminent in the Danish market.”

“We are delighted that Danske Spil has recognised our expertise and high standards of business practice and we look forward to building a significant and profitable enterprise as soon as the newly regulated Danish online gaming market opens.”

The Danish government recently drafted up legislation for a partially liberalised market and this is expected to come about in 2011. This would mean open competition for poker and casino, therefore Danske Spil was on the lookout for an online gaming company to ensure its success when this happens.

This is just one of the long list of deals PartyGaming has been making in recent times, which includes its takeover of the World Poker Tour, and its expansion of its Italian poker network.

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