Unibet Poker Revenue Falls 30 PercentUnibet Poker Revenue Down As Company Shifts Focus From Professional Users To More Casual Players |
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Third quarter poker revenue at Unibet fell to £3.95 million compared to £5.66 million a year earlier, a decrease of almost 30 percent.
Poker represented 13 percent of gross winning revenue in the third quarter of 2010 compared to 19 percent in the third quarter of 2009 although it was up 1 percent compared to the 12 percent recorded in the second quarter of this year.
The company said, “Poker at Unibet continues to perform relatively strongly in challenging market conditions, shifting away from professional users and refocusing on more casual players. The global promotion schedule gathered pace with the popular Tornado Series running in September, in line with the refocus.
“The Unibet Open again continues its success as one of Europe’s leading poker tours with the events in Prague, Czech Republic (460 players) and Valencia, Spain (361 players) which attracted many Unibet customers from all over Europe and once again, strong media coverage.”
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