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32Red Poker Down Five Percent In First Half 2012

Company Says Poker Remained Flat In First Half Of 2012

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Online poker revenue was down five percent at 32Red plc in the first half or 2012 compared to the first half of 2011.

The company said “Revenues from 32Red Poker remain flat at £0.6m for the first half of the year (H1 2011: £0.6m).”

Total revenue at the company was up 50 percent to £16.5 million from £11 million a year earlier thanks to strong growth in casino and bingo revenue.

The company said, "The sustained revenue growth across the Group has been primarily driven by the 32Red Casino and we continue to work on further enhancing the player experience as well as our marketing effectiveness.

“As previously stated, we intend to enter the Italian online casino market in early Q4 and we are looking forward to commencing marketing and operational activities. While we continue to focus on our core market of the UK, we look forward to utilising our Italian licence to expand the profile of the brand and to grow the business in another regulated market.”