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Zynga Stock Price Steady Since Spike Last Week

Company Experiences Higher Investor Confidence After New Product

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Zynga (ZNGA) launched its real-money poker game in the United Kingdom this past Wednesday and immediately saw its stock price climb from $3.07 to $3.43. It’s at $3.47 as of around 4 p.m. EST on Monday. Its stock price was once as low as around $2.

The new Zynga project, powered by Bwin.Party, features both a downloadable client and web version. It will be launched on Facebook and mobile platforms in the U.K. later this year.

Barry Cottle, vice president of business and corporate development at Zynga, said in a statement: “Our long term vision is to offer our players the next generation of real money games on multiple platforms in regulated markets worldwide.”

“This is just the beginning for us and we’re looking forward to seeing what our U.K. players think about ZyngaPlusPoker and ZyngaPlusCasino, and creating the most valuable casino games and social experiences for them.” Games available at the site include Texas hold’em, Omaha, Omaha eight-or-better, seven-card stud and seven-card stud high-low.

Zynga is also looking to make an American online poker entry via Nevada.

The company has tens of millions of free-play customers on Facebook.