Zynga Poker Unveils Major RedesignPopular Poker App Now More Realistic |
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Zynga just recently unveiled a huge update for its social poker product, VentureBeat reported.
The redesign makes the game less cartoonish and more like a casino, with its red and gold colors. Poker action also moves at a brisker pace.
Zynga Poker is one of the firm’s most profitable products.
According to VentureBeat, Zynga’s market share in the social casino games business has been shrinking as of late. “Caesars Interactive has 14.7 percent of the social casino game market while IGT’s Double Down has 12.1 percent. Zynga is now third with 10.1 percent of the market, according to market analyst firm Eilers Research.”
“Poker is a 200-year-old game,” the firm said. “How do you reinvent that experience? We wanted to create an app that was rearchitected for mobile and reimagined.”
“We are going back to our roots in social,and players will find that the new Zynga Poker delivers entirely new layers of social, making it easier for you and your friends to join the same table and instantly connect,” the firm added in a blog post. “We had to think about what matters, about how we want our players to feel. It’s more social, with an emphasis on quality, immersive, and personal, like you have permission to dream, play and win.”
Zynga once had plans for real-money online poker in the United States, but it backed out of those ideas. It has still dabbled in that activity overseas, though.
The poker product makes money from users purchasing the play-money chips.
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