Caesars Has Big Lead In 'Social' Casino Market

Caesars Interactive, the online gaming branch of Caesars Entertainment Corp., had the market lead in the social casino gaming realm during the third quarter of this year, according to Eilers Research.

Caesars had roughly 21 percent of the market, followed by IGT’s DoubleDown Casino (11 percent) and Zynga (nine percent). Zynga still has the most popular social poker platform on Facebook.

Caesars leapfrogged Zynga back in July 2013 for the top spot in the social casino games market. Even though Caesars has the immensely popular WSOP brand, the firm’s Slotomania is its marquee social casino game, according to VentureBeat.

Slotomania has about double the users of the WSOP poker platform on Facebook.

According to socialcasinointelligence.com, social gaming drives 95 percent of the growth in Caesars Interactive’s revenues. The firm’s social casino gaming revenue reportedly dwarfs its real-money online gaming revenues.

Caesars has real-money online betting in Nevada and New Jersey.

Social casino games, which many people have accessed via Facebook, are a multibillion-dollar-a-year industry. Social casino gaming doesn’t involve depositing and cashing out real money, but players can purchase in-game add-ons and other enhancements, in addition to extra funds to play with, typically after losing the amount one gets for free.

To be precise, social casino gaming revenue could reach $2.7 billion this year.

Top-10 social casino game publishers by market share in 3Q14 #socialcasinotracker pic.twitter.com/qoST6ML1tt

— Adam Krejcik (@akrejcik) October 9, 2014

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