Report: SEO Hacking Scheme For Gambling Site Targets Top UniversitiesSlots Website Gets Links From Top .Edu Domains |
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Websites for some of the top universities in America were the apparent targets of a hacking scheme to boost the SEO ranking for an online slots website.
According to a report from The Verge, researchers discovered that schools such as Stanford, New York University and Carnegie Mellon University were inadvertently linking to a site for “real money slots.” The links were embedded seemingly at random in course descriptions and press releases that had nothing to do with gaming.
Because the schools have strong SEO prestige on Google, the links were enough to propel the online slots site to a high ranking. An ad on such a site is reportedly worth $80.
The research from eTraffic didn’t provide the URL for the slots website.
“There is so much money involved in the online gambling industry, people will always take the next step to bypass Google,” said eTraffic CEO Guy Revey, who uncovered the scheme.
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