ESPN Partners With Caesars Entertainment For Las Vegas Strip Sports Betting TV StudioStudio Will Launch In 2020 At LINQ Hotel & Casino On Las Vegas Strip |
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ESPN has announced a new partnership with Caesars Entertainment to bring a new studio to the LINQ Hotel and Casino on the Las Vegas Strip by 2020. The studio will act as a network home for ESPN’s sports betting-related programming.
Caesars will provide ESPN with the betting odds across all platforms, including televised and digital content. ESPN debuted the Daily Wager, a show that looks at sports news through the eyes of gamblers, in early March.
Financial terms of the partnership were not disclosed. The move comes just a week after fellow broadcaster Fox Sports announced their own deal with The Stars Group.
“Having a great partner in Caesars Entertainment, and soon, a full studio presence in Las Vegas, will help us create content that taps into that culture and grows our offerings to avid bettors and more casual fans,” said ESPN Executive Vice President of Content Connor Schell.
Caesars has been busy in the sports betting space recently, forming partnerships with various entities such as the National Football League and daily fantasy sports provider DraftKings. Sports media company Bleacher Report will also have a Las Vegas home on the Strip, with an incoming studio at Caesars Palace.
The moves come during a chaotic time in the company, with rumors of a sale leading to the announcement of a new CEO.
The rapidly-growing sports gambling market has seen a major boost in the last year. Seven states already have a regulated sports betting industry up and running, including Nevada, New Jersey, Pennsylvania, Mississippi, Delaware, West Virginia, and Rhode Island. New Mexico can also take some bets at tribal casinos, and Arkansas is currently setting up their system. Additionally, Montana, Iowa, Tennessee, and Indiana could all see their sports betting laws changing in the very-near future.
Approximately $8 billion was wagered in legal sports betting markets in the last year, according to the American Gaming Association (AGA).
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