Amazon, DraftKings Reach Deal For NFL Thursday Night Football OddsDraftKings’ Content To Be Featured In All 15 TNF Games |
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DraftKings announced Tuesday that Amazon has selected it as a sponsor for Thursday Night Football on Prime Video.
Financial terms of the sports gambling deal were not disclosed, but the announcement said it was for multiple years.
“DraftKings and Amazon will deliver fans engaging pregame content and unique betting offers every Thursday throughout the NFL season, beginning Sept. 15, 2022,” the Boston-based DraftKings said in a statement.
“The NFL season is the most active time of year for our customers, so collaborating with one of the world’s leading technology brands in order to offer engaging content to viewers of TNF on Prime Video is a tremendous opportunity for DraftKings,” said Stephanie Sherman, Chief Marketing Officer of DraftKings. “Prime Video is an innovator in live content and we both have a similar focus on constantly improving our customers’ experiences. We look forward to working with Amazon to bring millions of viewers a premium and enhanced experience during TNF on Prime Video all season long and for years to come.”
As part of the agreement, TNF will “contain DraftKings integrations in the live pregame, including odds and additional sports betting insights.”
DraftKings said that it will push parlays as part of the deal. Parlays are highly profitable wagers for sportsbooks and draw the ire of many in the sports betting community.
“We are thrilled to collaborate with DraftKings to bring fans more insights and excitement as part of the TNF viewing experience,” said Danielle Carney, Head of NFL Sales, Amazon Ads. “DraftKings content will contribute to lively pregame discussions, fan engagement and, perhaps, some bold predictions from our on-air talent.”
DraftKings’ content will be featured in all 15 TNF games this season, according to the sportsbook operator. DraftKings trails rival FanDuel in national sports betting market share, according to reports.
Roughly 46.6 million Americans plan to bet on the upcoming NFL season in some capacity, up three percent year-over-year, according to new American Gaming Association research.
The research estimates that 23 million Americans will place a bet online this season, up 18 percent from 2021. About six million people will bet at a brick-and-mortar sportsbook, up two percent from 2021.
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