Marriott, MGM Form Online Gambling Marketing Deal

Marriott International has entered into a loyalty marketing agreement with BetMGM, MGM Resorts International’s online gambling and sports betting joint venture.

Marriott Bonvoy will become BetMGM’s exclusive hospitality loyalty program partner in the U.S. and Canada.

Under this agreement, Marriott and BetMGM will collaborate to provide Marriott Bonvoy members opportunities to earn Marriott Bonvoy points on certain BetMGM transactions and participate in online gambling and offers on the BetMGM platform. BetMGM Rewards members will be able to exchange BetMGM Rewards points into Marriott Bonvoy points.

The arrangement is part of a larger deal involving brick-and-mortar MGM casino-hotels.

Marriott International and MGM Resorts International announced an exclusive long-term strategic licensing agreement and the creation of “MGM Collection with Marriott Bonvoy.”

The partnership will launch in October 2023, encompassing 17 of MGM’s resorts, representing more than 40,000 rooms in Las Vegas and other cities across the U.S.

Beginning in October, several MGM Collection with Marriott Bonvoy resorts will be available for booking on Marriott’s digital platforms. The resorts will remain available on MGM Resorts’ channels, including MGMRewards.com and the MGM Resorts mobile app.

“This long-term agreement brings together two of the most trusted and iconic brands in hospitality and entertainment,” said Bill Hornbuckle, president and CEO of MGM. “We’ve seen first-hand the strong demand from Marriott International customers through our existing relationship at The Cosmopolitan of Las Vegas, and this new agreement will enable us to further optimize our overall profitability. We’re thrilled to now scale the relationship.”

Of the 17 MGM resorts that will join MGM Collection with Marriott Bonvoy, four properties will also be affiliated with existing Marriott collection brands: Bellagio Resort & Casino will join The Luxury Collection, ARIA Resort & Casino will join Autograph Collection, Park MGM will become part of Tribute Portfolio, and The Cosmopolitan of Las Vegas will continue its affiliation with Autograph Collection.

Eight MGM resorts in Las Vegas will also join: Vdara Hotel & Spa, MGM Grand Hotel & Casino, NoMad Las Vegas, The Signature at MGM Grand, Mandalay Bay Resort and Casino, New York-New York Hotel & Casino, Luxor Hotel and Casino, and Excalibur Hotel & Casino.

Five MGM Resorts in other U.S. locations will also be a part of the deal: Borgata (Atlantic City, New Jersey), Beau Rivage (Biloxi, Mississippi), MGM Grand Detroit (Michigan), MGM National Harbor (Maryland), and MGM Springfield (Massachusetts).

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