Entraction Poker Network Expands in Spain

Spanish tourism business Group Globalia today launched its online poker site PepeGames on Swedish-based poker network Entraction currently operates a number of Pepe-branded businesses including Pepecar and Pepetravel which helped it achieve an annual turnover of €4 billion.

Julio Fernandez, spokesman for Globalia said, “The online gaming market in Spain, as well as the broader Spanish speaking world, is among the fastest growing in the industry. We wanted to be part of this phenomenon and the Pepe brand was the natural choice given its broad reach in Spain and already prominent and extensive leisure services. We have chosen to power our gaming site with software from Entraction and VistaGaming as we want to work with reliable suppliers and offer the best games for our players.”

Peter Åström chief executive of Entraction said, “The deal with Globalia is a breakthrough in Entraction’s strategy to offer products and services to companies with strong brands and good ability to cross promote a branded gaming offer with their other businesses. It is also a proof of the strong growth in online gaming in Southern Europe.”

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