Devilfish Services Signs Consultancy Deal with Merkur Win

Devilfish Gaming Plc’s online gaming consultancy business, Devilfish Services, which was launched late last year, is set to aid Merkur Win in the setting up and launch of its online poker and casino products.

Merkur Win is part of the German Gauselmann Group which has 500 entertainment centres around Europe, and has sold more than 2 million gaming devices since it was founded in 1957.

Paul Barnes, chief executive officer of Devilfish Gaming said, “We are very happy to be involved with Gauselmann’s famous Merkur brands. Devilfish has a lot to offer, because we both operate an online gaming business and share that know-how with selected strategic partners who are entering the market, using high-calibre in-house management consultants. In addition, we own the valuable Devilfish brand, which we also license to 3rd parties in non-competing markets.”

The agreement sees Devilfish Services provide the company with expertise in various areas such as online marketing strategy, product and channel management, affiliate programme design, customer promotions and bonuses, and third party product selection.

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