Paradise Poker Revenue Falls 1.7 PercentThird Quarter Revenue for Sportingbet’s Paradise Poker Down 1.7 Percent Year-on-Year But Customer Numbers Up |
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Paradise Poker, owned by publicly-quoted Sportingbet, saw third quarter revenue to end April 2010 fall 1.7 percent to £5.7 million from £5.8 million in the same period of 2009.
However the company said it experienced “good growth” in customer numbers, up 15 percent. These were acquired predominantly from cross-selling to its sportsbook.
It also said that average spend per customer in poker was being diluted by new sports customers and that while cross-selling rates were improving this strategy attracted lower spending customers.
Average daily rake was down 4 percent to £61,800 from £64,100 a year earlier.
Poker now makes up 9 percent of overall business revenue compared to 12 percent between February and April 2009.
Last financial year, ending July 2009, saw poker rake drop 8 percent to £22 million.