Hellmuth Launches Online Poker CourseiAmplify.com's New Product Designed to Turn Players into Poker Black Belts |
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Phil Hellmuth has been called many things over his career, from broadcaster to writer to the greatest poker player that ever lived (although, that quote is attributed to Hellmuth himself). Now, thanks to iAmplify.com, he can be called "online teacher."
Launching today, iAmplify.com is offering poker fans the chance to learn from Hellmuth through its "Phil Hellmuth White to Black Belt" poker course through its site. The course was designed for people to download and take with them on their portable devices, and although the complete course runs about four hours, each lesson is broken down into segments that run no longer than seven minutes.
Hellmuth's complete course contains 48 lessons designed to take a player from - using karate terms - a white belt to the black belt in poker that Hellmuth undeniably is. Players can buy all 48 courses for $199, or blocks of the courses, which are divided into skill levels, separately, starting with the "White Belt Course." Prices for the individual blocks cost from $14.95 to $79.95 (for the black belt course). There are seven separate blocks of courses.
When iAmplify.com decided to add poker lessons to its already huge catalog of online courses, Kipp Marcus, the vice president of creative and content acquisition for the company, said the list was very short when they were trying to figure out whom to hire to teach it. Hellmuth, Marcus said, was an obvious choice.
"He doesn't think of it as a sport, he thinks of it as a whole universe," Marcus said.
Hellmuth's course is the largest offering on poker and Las Vegas that iAmplify.com has released. It also offers courses by Antonio Esfandiari titled "Aggressive Poker with Antonio Esfandiari," "Antonio's Top 12 Poker Tips," and an eight-minute program called "Vegas, Baby, Vegas," in which Esfandiari tells all about finding a great experience here in Vegas.
"He even goes so far as to how to pick up hot women," Marcus said.
A third player in iAmplify.com's poker stable is not a player at all. Joe Navarro is a retired FBI agent who is an expert on nonverbal forms of communication, including poker tells. Navarro's course, "Read 'em and Reap: A Spy Catcher's Video Guide to Reading Tells," is also available for download. The one-and-a-half hour course consists of 26 lessons culled from Navarro's book and seminar, which people pay nearly $1,000 to attend. Each lesson averages four minutes in length, and players can download the complete package for $129.95.
"There's nothing like this in poker," said Murray Hidary, president of iAmplify.com, said. "This course really allows the learner to download the skills individually and isolate the different behaviors of their opponents."
Click here to visit Hellmuth's page at iAmplify.com.
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