MGM Resorts Becomes First Official Sports Betting Partner of the NHLLas Vegas-Based Gaming Company and Leading Professional Hockey League Announced The Multi-Year Partnership On Monday, Oct. 29 |
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MGM Resorts International (NYSE: MGM) announced a multi-year sports betting partnership with the National Hockey League (NHL) on Monday, Oct. 29. NHL Commissioner Gary Bettman and MGM Resorts Chairman & CEO Jim Murren revealed that MGM would be the NHL’s first official sports betting partner at a press conference in New York City, the home of the NHL’s headquarters.
“We couldn’t be more excited to enter into this historic partnership with the NHL. The League is home to some of the most exciting action in sports, and we are thrilled to join with them to create new immersive and exhilarating experiences for hockey fans,” said Murren in a press release. “Combining MGM Resorts’ world-class sports betting operations and technology with the NHL’s top-level competition, iconic brands and cutting-edge data will further transform the rapidly growing sports betting marketplace and solidify our position at the forefront of the industry.”
The NHL is projected to increase its revenue by over $200 million annually as a result of the recent spread of legal and regulated sports betting in the United States, according to a Nielsen Sports study commissioned by the American Gaming Association.
The deal will see MGM Resorts become not only the official sports betting partner but also an official resorts partner of the NHL. The Las Vegas-based gaming company will be able to market it’s products and services to the millions of NHL fans around the globe through the League’s media platforms and events. MGM will also introduce official NHL branding across the companies online and in-person sports betting offerings with the US.
“The new sports betting landscape presents a unique opportunity for fan engagement utilizing technology and data that are exclusive to our League,” Bettman said in a statement. ”As a leading global gaming operator and entertainment company, MGM Resorts is the perfect partner for us to begin our transformative entry into this space. Fan engagement, technological advancement, and innovation are paramount to our progressive approach and will be at the forefront of everything we do.”
The NHL is going to be granting MGM access to proprietary data gathered from NHL games using player tracking technology as a part of the deal. The press release noted that the data is expected to be used by MGM to "provide its customers with specialized NHL game insights, as well as unlocking new and innovative interactive fan engagement and betting opportunities for its U.S. customers wherever legally available’.
The NHL isn’t the only major sports league to strike a deal with MGM Resorts International. The National Basketball Association announced a deal that made MGM Resorts the official sports betting partner of the NBA and WNBA in August.
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