IGT Lands More Online Sports Betting Partners

International Game Technology on Wednesday announced today that it entered into sports betting agreements with Meruelo Gaming LLC, an affiliate of the SAHARA Las Vegas and Grand Sierra Resort in Reno, and the Arizona Coyotes of the NHL.

IGT, based out of Nevada and London, will allow Meruelo Gaming to “leverage IGT’s trading advisory services” and PlaySports technology to power the SaharaBets statewide mobile sports betting app in Arizona.

Arizona legalized sports betting in 2021, with the first bets coming in September. In the first two months of sports betting, the Arizona industry generated nearly $800 million in bets. There are roughly 10 online sportsbooks in the state.

“The scalable PlaySports technology, turnkey services, capabilities and vast sports betting experience make IGT SaharaBets’ ideal sports betting growth partner in Arizona,” said Alex Meruelo, Meruelo Group President & CEO. “Giving Arizona Coyotes fans the option to place pre and in-game wagers online will increase fan engagement and boost the already contagious excitement of every play on the ice.”

IGT’s president of sports betting, Joe Asher, also praised the arrangement.

“Given Alex Meruelo’s success in turning the Grand Sierra Resort into the vibrant, successful casino that it is today, and all the positive changes that he initiated with the SAHARA on the Las Vegas Strip, I am excited to see what he will do in Arizona as the owner of a professional sports team with its own sportsbook,” said Asher. “I’m thrilled that Alex decided to partner with IGT for the hardware, software and trading services to make it happen.”

IGT said that its PlaySports product is used at more than 60 gaming venues across the U.S.

Image credit: IGT

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