MLB, MGM Extend Gambling Marketing DealDeal Renewed After 2018 Partnership Apparently Expired |
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Major League Baseball and MGM Resorts International on July 14 announced the renewal and expansion of their 2018 gambling partnership that came in the wake of a U.S. Supreme Court ruling on sports betting.
Under the renewed, multi-year agreement, MGM’s sports betting product will continue to be a non-exclusive sports wagering partner of the top baseball league in the world.
The monetary value of the deal is unknown.
“We are thrilled to extend and expand upon our groundbreaking work with Major League Baseball,” said Lance Evans, Senior Vice President of Sports & Sponsorships, MGM Resorts. “We’re incredibly proud of the growth and innovation that have transformed our industries since launching our partnership four years ago, and we’re eager to continue breaking new ground and delivering world-class sports and entertainment experiences for baseball fans worldwide.”
The partnership between MGM and MLB includes authorized data usage for sports betting, including for in-game wagering, promotion across MLB-owned media platforms, as well as domestic and international activations at MLB events
“The collaboration with the League allows us to reach new audiences while delivering a best-in-class baseball wagering product,” said BetMGM Chief Revenue Officer Matt Prevost. “We look forward to growing our industries together.”
“MGM Resorts and BetMGM have been truly collaborative and innovative business partners to Major League Baseball,” MLB said in a statement. “With the success of Bettor’s Eye and introduction of All-Star Saturday’s Extra Innings concert, we look forward to seeing how MGM Resorts and BetMGM will continue to broaden their business with Baseball.”
MGM also has partnerships with individual MLB franchises, including the Boston Red Sox, Detroit Tigers, Los Angeles Dodgers, New York Mets, New York Yankees, Houston Astros and Washington Nationals. Sports betting is legal in more than 30 states.
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