MGM, NBC Partner For Sports GamblingPointsBet Replaced As Betting Odds Provider |
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MGM and NBC Sports announced a new gambling marketing partnership for the 2022 NFL season.
MGM will receive weekly integrations on Football Night in America and content across other NBC Sports platforms. Terms of the deal were not disclosed, according to a press release.
BetMGM, the casino operator’s sports betting brand, will be featured on FNIA and in a variety of content including a weekly segment hosted by former NFL quarterback Chris Simms and sports betting personality Matthew Berry.
The segment will highlight storylines and betting odds for Sunday Night Football game on NBC, Peacock and Universo. Real-time betting odds from MGM on FNIA’s scoring ticker also will be showcased. Peacock Sunday Night Football Final, an NFL post-game show produced by NBC Sports, will cover game storylines and include BetMGM betting lines that proved prominent during the matchup.
“It is a tremendous opportunity to partner with the talented team at NBC Sports and have the ability to engage with football fans nationwide,” said Matt Prevost, Chief Revenue Officer, BetMGM. “We look forward to delivering NBC viewers our BetMGM trading team insights as well as entertaining segments that showcase the excitement of betting with BetMGM.”
“As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms,” said Will McIntosh, President, NBC Sports Next & Fandango, said. “We’re looking forward to collaborating with BetMGM and are excited about the future activation opportunities this partnership will present.”
NBC previously had a sports betting relationship with PointsBet.
The bookmaker inked a five-year deal NBC in 2020 worth $400 million. In exchange, NBC received a nearly 5% ownership stake in PointsBet. PointsBet reportedly will receive continued advertising on local and regional networks, in addition to online.
The U.S. sports betting industry continues to expand, with more than $150 billion bet since the U.S. Supreme Court ruling in 2018.
MGM’s product is one of the top products in the country.
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